How We Got a Medical Provider on Page 1 and Earned 15 New Clients in 30 Days

Sometimes you get a cool new client the first time you meet.

Services

Branding | Website | SEO | Content | PPC

Platforms

Web and Mobile

Results

18%

TOTAL traffic conversion last 6 months

Project Overview

Noodling on the plan

A major medical provider (MMP for short) bumped into Chris, our fearless leader, at a Chamber of Commerce event. MMP saw how we multiplied Chamber membership. He said “Yep, I’ll have what they’re having.” He hired us on the spot.

In short, MMP had woeful marketing problems. They knew it. Medical? Top notch. Marketing? 50 CCs of epinephrine needed - stat! (epinephrine is adrenaline)
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“Hey, we need to be the premier provider in North Atlanta. No idea where to start or even the potential,” MMP said. So we created a careful consultation and developed a plan to make them:

rank on Google page 1
suck traffic into their foxy new website
convert customers

Spoiler alert. We succeeded.

Execution

So what did we do?

MMP needed a fresh start. Like, burn the thing down and start over. No problem. Let’s take it from the top.

Brand/Identity – we changed how the market viewed MMP and its values. That’s the whole point. This included a shiny new voice, tone, logo, colors, and fonts to entice and persuade.

Website – designed a new layout optimized for patient bookings and opt-ins.

Functionality – automated calendar booking, chat bot, and new patient onboarding forms to streamline administrative tasks.
Patient Experience – developed a conditions catalog to help clients and prospects understand what their bodies’ signs and signals mean.
Content – web content plus attractive/engaging blog platform‍
SEO– website structure and on-page SEO optimization
Ads – optimized Google Pay-Per-Click (PPC) on budget for max page traffic.

Project Results

Did the slipper fit?

Not to brag, but we created a new future for MMP to match their superb medical skills. Three months after meeting, we’d manifested a revolutionary new way for them to do business.

‍30 days after we started, they got 15 new clients. That’s what some folks call “serviceable.”

‍Today, MMP has a beautiful brand and website on the first page of Google. Not only is their traffic way, way up, users find helpful information and immediate solutions to their problems - even before scheduling an appointment.

‍This generosity is the cornerstone of effective marketing. Here’s what it got MMP: