Financial

How Nuclear SEO Got a Financial Client on Page 1, 2x More Traffic, and $7M in New Revenue

Sometimes you get a cool new client the first time you meet.

Table of Contents

PROJECT OVERVIEW

The realization

SEO takes constant monitoring. Everyone quarrels and squabbles for top spot, but only a couple can be king of the mountain. In this case, our oldest client (to respect anonymity - “Duke Finance”) found itself in an increasingly competitive fight - and fell off the top. 

“Hey, we pay you a lot of cashola and want to know why you let us fall on Google,” Duke said. So like obsessed maniacs, we went nuclear on ourselves - it was gut check time.  

It happens. The algorithms change. Yonder had to change - it’s what we do.

Spoiler alert - we succeeded.

project EXECUTION

A hard look in the mirror

Now I understand what my therapist means when he says “get more comfortable with vulnerability.” Sometimes agencies miss things. This case study is about how you fix yourself and…ouchie. You’ve never read a case study like this before. 

So what did we do? We freaked out on every little detail. Here’s just a few highlights.

project RESULTS

And what happened to our heroes?

Not to brag, but we saved our own bacon and put Duke back where it deserved to be. In less than a month, Duke was back on page one of Google and got 2x unique traffic over the previous month. It felt good to get those results, but what did we really learn? What does it mean for you?

  • It’s easy to lose track of SEO
  • Dramatically sharpened our systems and processes
  • We build resilient relationships with our customers that are bigger than a slip up
  • No agency is bulletproof

This relationship is a cornerstone of an agency partner. Here’s what it got Duke:

You're out there. Nobody can find you. What do you do?

our clients

Take their word for it.

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Chris @ Yonder is very responsive and have in-depth knowledge of digital marketing to help his client increase their visibility online. The company is highly recommended to outsource your digital marketing tasks.

image1
Noman Sarwar
Content writer and manager at WebTech Solutions

I have worked with Chris Thomas to take care of our some of the digital marketing jobs and he has done a great job. Excellent services, quick response to queries and guaranteed results. Highly recommended digital agency in the United States.

image
Fawad Malik
Founder of Nogentech.org

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

Chris and his team delivered exactly what they said they would. I could not be happier with everything that we have worked on together. I highly recommend you give them a try for any of your marketing needs.

image3
Dr. Alexandro Paulk
Doctor of Chiropractic at North Atlanta Spine

Chris does incredible work! He see's the big picture and seeks to truly understand what the client wants. He's a great technical expert, but shines best as a consultant working with each client to truly draw out the best possible product. He's great to work with!

image6
Cameron Sparks
Vice President & GM at Booster

Chris @ Yonder is very responsive and have in-depth knowledge of digital marketing to help his client increase their visibility online. The company is highly recommended to outsource your digital marketing tasks.

image1
Noman Sarwar
Content writer and manager at WebTech Solutions

I have worked with Chris Thomas to take care of our some of the digital marketing jobs and he has done a great job. Excellent services, quick response to queries and guaranteed results. Highly recommended digital agency in the United States.

image
Fawad Malik
Founder of Nogentech.org

Yonder helped take RoofingDoneWright.com from just an idea to reality. Chris gave us the guidance we needed to launch a successful website with a great design, engaging content, and helped us become more easily found on Google. I recommend Yonder for any local business needing a website enhancement or improved digital presence.

image5
Graham W. Howell
Director of Sales at Roofing Done Wright

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital

We’ve been working with Yonder for a couple months now and we could not be more satisfied and impressed. Smart and professional designs, innovative website development and photography, quick to respond when we have questions and just overall great people to work with. We would highly recommend Yonder! Thanks so much!

image1
Dennis Potter
CEO

We have been working with Chris and the Yonder team for almost a year.  With the re launch of our website, design and implementation of our electronic menu boards and a more stream line online ordering portal.  It has helped us grow and  sustain a continued 30% increase over the past 6 months.  In addition with targeted ads during our anniversary month we hit a record sales month for over 40% from the previous month.

image7
Kevin Ward
Owner at Four41 South Barbecue Co.

We’ve worked with a few marking firms in our 7 years as well trying to do it on our own (don’t do it!).Yonder has been a godsend for us.  They created a new website that’s gotten 3 great in person comments this first week (our only comments EVER on our website), are handling our social media which has seen a dramatic increase in traffic and have done some amazing branding work as well.  They are nimble, professional without being stuffy and best of all they know their sh*t. Couldn’t be happier.  You wouldn’t know this but it takes a LOT for me to recommend a business.

image8
FightingtownTavern
Rock Themed bar

I have worked with Chris at Yonder for a while now and there is no one I would rather work with to grow my business. Chris knows exactly what it takes to design a great website and then get customers for your business. Highly recommend him!

image4
Payton Smith
Owner at Pait Digital